MFUNDO YOTHANDIZA: M'zaka zaposachedwa, kuwonjezera pa njira zachikhalidwe monga masitolo akuluakulu, masitolo ogulitsa, ndi misika yamasitolo, zoseweretsa zamtengo wapatali zilinso ndi njira zogulitsira zomwe zikubwera. Kuphatikiza apo, monga kachitidwe katsopano ka zidole za thonje, makampani onse opanga zoseweretsa amatha kulabadira.
MAU OYAMBA
Posachedwapa, nkhani yakuti zidole monga "Lina Belle" ndi "Bing Dwen Dwen" zabedwa zakhala zofunikira kwambiri kwa anthu. Mtolankhani wochokera ku Chinese and Foreign Toys All Media Center adawona kuti nthawi iliyonse yomwe IP yotchuka ikawonekera, zoyambira zake zodziwika bwino zimakhala ndi zoseweretsa zamtengo wapatali.
Monga chidole wamba, zoseweretsa zamtengo wapatali zimakhala ndi zovuta zodziwikiratu zanyengo, nthawi zambiri zimatentha m'dzinja ndi m'nyengo yachisanu, ndipo sizikhala bwino m'chilimwe ndi m'chilimwe; koma alinso ndi maubwino, omwe angagwiritsidwe ntchito monga zoseweretsa za makanda ndi ana aang’ono, monga chosankha cha akulu, ndi monga mphatso kwa ena. Kumapeto kwa chaka ndi kumayambiriro kwa chaka, zoseweretsa zamtengo wapatali zikugulitsidwa bwino, makamaka zinthu zosiyanasiyana zomwe zimagwirizana ndi mutu wa Chaka Chatsopano. Kuyang'ana chaka chonse, mayendedwe omwe akutuluka akukwera, omwe akuyembekezeka kukhala njira yatsopano yazoseweretsa zamtengo wapatali.
KANTHU WOFIIRA M'KUTHA KWA CHAKA AKUGULITSIDWA KWAMBIRI
Shijiazhuang Nansantiao Jinzheng Toys City ndi msika wazinthu zoseweretsa zomwe zimachokera ku Hebei, zigawo zitatu za kumpoto chakum'mawa, Inner Mongolia, Shaanxi ndi malo ena. Woyang'anira mzinda wazoseweretsa adauza atolankhani kuti atalowa m'nyengo yozizira, kugulitsa zoseweretsa zamtengo wapatali mumzinda wamasewera ndizabwino kwambiri, makamaka mitundu yosiyanasiyana ya zodiac ndi mndandanda wa anthu otchuka pa intaneti. “Zidole zamtengo wapatali zomwe zimagwirizana ndi zodiac ndi za Chaka Chatsopano zimatchedwa 'katundu wofiira', ndipo nthawi zambiri zimagulitsidwa chaka chatha. Mu Januwale chaka chatha, mliri wa mliri ku Shijiazhuang unayambitsa kubwezeredwa kwa 'katundu wofiira' kwa amalonda, kotero kuti aliyense ali wosamala kwambiri chaka chino, kupatulapo ochepa Mphamvu ya stocking ndi yaikulu, ndipo amalonda ambiri samayesa. kusunga zochuluka. Komabe, “katundu wofiira” wa chaka chino wachita bwino kwambiri, ndipo kufunikira kwa masitolo akuluakulu kwakwera kwambiri. Amalonda ambiri amatha kusamutsa katundu kwa opanga kwakanthawi, komanso chifukwa cha mliri, chipale chofewa, ndi zina zambiri. Pa Januware 24, mtolankhaniyo atafunsa Ren Manager, "katundu wofiira" pamsika wa zidole wa Shijiazhuang zidagulitsidwa.
Kuphatikiza pa zinthu zomwe zimagwirizana ndi mutu wa Chaka Chatsopano, "katundu wamkulu" (zogulitsa zazikulu) zidagulitsidwanso chaka chapitacho, monga tsekwe zazikulu zoyera, mitsamiro yayitali ndi zinthu zina. Manager Ren adati kumapeto kwa chaka, makampani ambiri azigula zoseweretsa zapamwamba ngati mphatso kwa antchito ndi makasitomala. Zoseweretsa zapamwamba za Shijiazhuang Nansantiao Jinzheng Toys City zimachokera makamaka ku Guangdong, Shandong, Hebei ndi malo ena, onse oyambirira komanso ovomerezeka, omwe amatha kukwaniritsa zosowa za makasitomala osiyanasiyana.
Kutha kwa chaka ndi nyengo yotentha yogulitsa zoseweretsa zamtengo wapatali. M'chaka chonsecho, amalonda adzachitapo kanthu panthawi yake ku njira zogulitsa malonda malinga ndi zomwe makasitomala akufunikira kuti apititse patsogolo malonda. Manager Ren adati chifukwa zoseweretsa zamtundu wanji ndizoyenera kupereka mphatso, anthu ambiri amazifunafunanso pazikondwerero zosiyanasiyana. Pa Chikondwerero cha Spring, "katundu wofiira" ndi "katundu wamkulu" ndi wosavuta kugulitsa, ndipo zitsanzo zogulitsa bwino za tsiku ndi tsiku zimaphatikizapo zidole zosiyanasiyana, IP ndi zinthu zina.
NJIRA ZOPHUNZITSIRA ZOFUNIKA KUTSATIRA
M'zaka zaposachedwapa, kuwonjezera pa njira zachikhalidwe monga masitolo akuluakulu, masitolo akuluakulu, ndi misika yamalonda, palinso njira zogulitsira zomwe zikubwera zopangira zoseweretsa zamtengo wapatali.
★Mashopu a boutique/department. Malo ogulitsa ochulukirachulukira m'malo ogulitsa ndi m'misewu yamalonda, monga MINISO, Chaopin Zhishang, X11, Nome, Minihome, Ximei Eslite, ndi zina zambiri, ndi njira zatsopano zogulitsira zoseweretsa zamtengo wapatali. Zosangalatsa Nest Culture, Laiyang Shihong, Meng Shiqi ndi makampani ena amasewera agwirizana ndi njira iyi. Malinga ndi malipoti, masitolo ogulitsa ma chain boutique / dipatimenti amakhala makamaka achinyamata, ndipo mtengo wamalonda wazinthu siwokwera, kuyambira ma yuan ochepa mpaka ma yuan angapo. Makanemawa ndi osinthika kwambiri, nthawi zambiri amagulitsa zomwe zili zotchuka, ndipo amatha kusintha mwachangu zinthu zomwe zimagulitsidwa malinga ndi kusintha kwa msika. Kugwirizana ndi njirazi kumafuna makampani kuti amvetsetse momwe msika ukuyendera ndikupanga zinthu zomwe zimagwirizana ndi msika komanso zomwe ogula amakonda. Nthawi zambiri, zinthu zokhala ndi chilolezo cha IP, masitayilo okongola, kufananitsa mitundu yotchuka ndi mawonekedwe ena ndizodziwika kwambiri.
Popeza ambiri mwa njirazi ali ndi unyolo, ngati mgwirizano ungafikire, zithandizira kwambiri pakuchita bwino kwa kampaniyo. Makampani ena omwe adafunsidwawo adanena kuti njira yogulitsira malo ogulitsira / dipatimenti yogulitsira idathandizira 50% pakuchita kwawo.
★Gwirani makina a chidole. M'zaka zoyambirira, pamene kukwera kwa makina a zidole kunayambiranso, kuyendetsa galimoto pa malonda a zoseweretsa zamtengo wapatali kunali kofunika kwambiri. M'zaka zaposachedwa, malo ogulitsira, misewu yamalonda, zokopa alendo ndi malo ena ali ndi masitolo apadera a claw. Makina opangira zikhadabo omwe amawonetsedwa m'sitoloyo ndi makulidwe osiyanasiyana, komanso zoseweretsa zamtengo wapatali zamakina a zikhadabo zimakhalanso zazikulu zosiyana. Tchuthi chilichonse, mutha kuwona masitolo awa ali ndi ana ndi akulu.
Ponena za makina a claw ngati njira yogulitsira zoseweretsa zapamwamba, makampaniwa ali ndi malingaliro osiyanasiyana, ena amavomereza ndipo ena amakana. Komabe, malinga ndi zomwe mtolankhaniyo adawona, mosiyana ndi zaka zingapo zapitazo, makina ambiri a claw anali otsika komanso achinyengo. Tsopano njirayo mwachiwonekere ndi yokhwima komanso yokhazikika, ndipo chiwerengero cha zovomerezeka zenizeni komanso zapamwamba zapamwamba zopangira mapangidwe zikuwonjezeka. Wamalonda yemwe amagwiritsa ntchito makina a claw mu mzinda wa Tianhe, Guangzhou adauza atolankhani kuti achinyamata amakhala ndi zofunikira pakupanga zinthu akagwira zidole. Zogulitsa zomwe sizowoneka bwino, zonyansa, kapena zosawoneka bwino sizingakope makasitomala, motero amafufuza zomwe zikugwirizana nazo posankha zinthu. Achinyamata amakonda.
★Makanema amakono. Mu 2021 mokha, padzakhala malo ogulitsira atsopano ambiri mdziko lonselo, ndipo tchanelo chamakono mosakayikira ndi njira yotchuka kwambiri pakadali pano. Zoseweretsa zamtengo wapatali zimadutsanso ndi njira za Chaowan, monga mtundu wa Chaowan woyambitsa zinthu zamabokosi akhungu a zoseweretsa zamtengo wapatali. Mtolankhaniyo adawonanso m'sitolo ya TOP TOY kuti zoseweretsa zofewa kwambiri zimawonetsedwa pamashelefu ake, ndipo mitengo yogulitsa imachokera ku yuan makumi asanu ndi awiri mpaka makumi asanu ndi atatu mpaka ma yuan mazana awiri kapena atatu. Kuchokera pamitengo ndi mawonekedwe a mayendedwe, zitha kuwoneka kuti zoseweretsa zowoneka bwino zomwe zimagulitsidwa ndi tchanelo cha Chaowan siziyenera kukhala zapamwamba pamapangidwe, komanso zamtundu wabwino komanso zokongola. Liao Tangkui, wachiwiri kwa manejala wamkulu wa Shenzhen Mengshiqi Cultural Industry Co., Ltd., adati adawonanso kuti opanga ena ndi njira zamafashoni mumakampaniwa akuyesera kupitiliza kulimbikitsa zowoneka bwino komanso zapamwamba. Zotsatira zake zikuwonekerabe, koma ndi mtundu ndi chithunzi cha zoseweretsa zamtengo wapatali. Njira zowonjezera.
★Member store. Kutsegula sitolo ya umembala ndi njira yosinthira ma hypermarket ena tsopano, monga Metro, Carrefour, Yonghui, ndi zina zotero, zomwe zikuwonjezera mtundu wa sitolo ya umembala. Makampani ena ochita masewera olimbitsa thupi agwirizananso ndi masitolo omwe ali mamembala, ndipo athandizira kwambiri pakuchita bwino kwa kampaniyo. Sitolo yamtunduwu imatumikira mamembala, imakhala ndi malo okwera kwambiri, ndipo imakhala ndi zofunikira zamtundu wazinthu. Ndizoyenera makampani omwe ali ndi zida zapakatikati mpaka zapamwamba. Kuphatikiza apo, pofuna kuteteza ufulu ndi zokonda za mamembala, mtengo wazinthu m'masitolo omwe ali mamembala nthawi zambiri umakhala wotsika kuposa mtengo wamsika, motero ndiwabwino kwambiri kwamakampani omwe akufuna kulimbikitsa malonda awo kwambiri, komanso kwakanthawi kochepa, pop- up ndi mitundu ina ya mgwirizano ndi yabwino kwambiri.
A ZOYENERA KUONA
Potengera zoseweretsa zogulidwa bwino kwambiri pamsika, gulu lopereka ziphaso za IP ndilotsimikizika kwambiri, makamaka IP yotchuka; palinso msika wazoseweretsa zoyambira zowoneka bwino, monga zoyambira zoyambira za nkhumba zapinki ndi akalulu a Lolita, omwe amalimbikitsidwa kwambiri ndi mayendedwe. Kuphatikiza apo, m'zaka zaposachedwa, pali chizolowezi chomwe makampani ochita masewera olimbitsa thupi amatha kulabadira, omwe ndi zidole za thonje.
Zidole za thonje, ndiye kuti, zidole zopangidwa ndi thonje, zidayamba kuoneka ngati zinthu zakunja kwa nyenyezi, kenako pang'onopang'ono zidapangidwa kukhala zida zamasewera zomwe zimaphatikiza luso lachikhalidwe, chuma chokongola, komanso kugwiritsa ntchito zinthu zauzimu. Malinga ndi "2021 Cotton Doll Player Insight Report" yotulutsidwa ndi Weidian, pakati pa ogwiritsa ntchito zidole za thonje, "post-95s" ndi "post-00s" amawerengera oposa 69%; mu 2021, chiwerengero cha ogwiritsa ntchito omwe amagula zidole za thonje pa intaneti chidzafika miliyoni imodzi, Kuchuluka kwa ndalamazo kunafika pa 1 biliyoni.
Pali kusiyana pakupanga zidole za thonje ndi zoseweretsa zamtengo wapatali, makamaka chifukwa choti zofunikira pazaluso ndi tsatanetsatane ndizokwera, koma njira yonse ndi yofanana, kotero pali zida zambiri zopangira zidole zomwe zimaperekanso bizinesi yopangira zidole za thonje, ndi zina. Pamene fakitale yamalonda yakunja idasinthidwa kukhala malonda apanyumba, zidole za thonje zidatengedwa ngati ntchito yofunika kwambiri yachitukuko. Chifukwa chake, mosasamala kanthu kuti kampaniyo ili ndi mphamvu zopanga zidole za thonje, izi ndizoyenera kuziganizira.
Nthawi yotumiza: Feb-25-2022