Posachedwa, Komiti Yapadziko Lonse ya Olimpiki Yadziko Lonse idatulutsa Lipoti Lotsatsa Masewera a Olimpiki a Zima ku Beijing (lomwe limadziwika kuti Lipoti). Malinga ndi kafukufuku wa mabungwe odziyimira pawokha, anthu opitilira 2.01 biliyoni padziko lonse lapansi adawonera Masewera a Olimpiki a Zima ku Beijing a 2022 kudzera pawailesi, wailesi yakanema ndi nsanja za digito, zomwe zidakwera ndi 5% pamasewera a Olimpiki a Zima a Pingchang zaka zinayi zapitazo. Kuphatikiza apo, Masewera a Olimpiki a Zima ku Beijing adaperekanso mayankho okhutiritsa pokhudzana ndi mgwirizano wothandizira, kasamalidwe kazinthu zamalonda, ndi zina zambiri.
Lipotilo likuwonetsa kuti omvera padziko lonse lapansi adawonera mphindi 713 biliyoni za malipoti a Olimpiki kudzera mumayendedwe owulutsa ufulu wa Olimpiki, kuwonjezeka kwa 18% pa Masewera a Olimpiki Ozizira a Pingchang. Nthawi yonse yowulutsa ya owulutsa ovomerezeka papulatifomu ya digito idafika maola 120670. Chiwerengero cha ogwiritsa ntchito odziyimira pawokha patsamba lovomerezeka la Olimpiki ndi nsanja yogwiritsira ntchito mafoni pamasewera a Olimpiki a Zima ku Beijing adafika 68 miliyoni, kuwirikiza kawiri ma Olimpiki Ozizira a Pingchang. Kuchulukana kwamasewera ochezera a Olimpiki pamwambowu kudafikiranso 3.2 biliyoni.
Purezidenti wa IOC Bach adalankhula bwino za izi: "Masewera a Olimpiki a Zima ku Beijing ndiye gawo lalikulu kwambiri lakutenga nawo gawo pa digito m'mbiri."
Chisamaliro chochuluka cha omvera chidzabweretsanso ndalama zambiri ku IOC. Lipotilo likuwonetsa kuti ndalama zonse za IOC kuyambira 2017 mpaka 2021 zidzakhala madola 7.6 biliyoni a US, zomwe ndalama zochokera ku ufulu wofalitsa nkhani zidzawerengera 61% ndipo ndalama zochokera ku Olympic Global Partner Program zidzawerengera 30%. Awiriwa amapanga magwero awiri ofunikira a ndalama za IOC.
Pankhani ya Olympic Global Partnership Program, kuyambira 2017 mpaka 2021, ndalama za IOC pamundawu zidzakwera ndi 128.8% kuposa momwe zimakhalira. Pakadali pano, mabizinesi 13 padziko lonse lapansi alowa nawo pulogalamu ya Olympic Global Partnership Program, kuphatikiza Alibaba ndi Mengniu ku China.
Monga chowonjezera ku Olympic Global Partnership Program, Komiti Yokonzekera Masewera a Olimpiki a Zima ku Beijing ilinso ndi pulogalamu yothandizira maseŵera a Olimpiki a Zima ku Beijing. Malinga ndi Lipotilo, dongosolo lothandizira masewera a Olimpiki a Zima ku Beijing lakhazikitsa magawo anayi, kukopa abwenzi opitilira 40, omwe athandizira kwambiri cholinga chachikulu cha "anthu 300 miliyoni omwe akuchita nawo masewera oundana ndi matalala".
Pankhani ya franchising, IOC idayamika kwambiri zinthu zomwe zili ndi chilolezo zokhudzana ndi mascot "Bing Dwen Dwen". Lipotilo likuwonetsa kuti malonda a "Bing Dwen Dwen" amatenga 69% ya malonda onse omwe ali ndi zilolezo pa Masewera a Olimpiki a Zima ku Beijing, kuyambira zoseweretsa zamtengo wapatali, zoseweretsa zopangidwa ndi manja, makiyi mpaka mabaji. Panthawi ya Olimpiki ya Zima ku Beijing, kuchuluka kwa zoseweretsa zamtengo wapatali, mascot a "Bing Dwen Dwen", kunali 1.4 miliyoni. Pofika Meyi chaka chino, kugulitsa zoseweretsa zamtengo wapatali, mascot a "Bing Dwen Dwen", adafikira 5.2 miliyoni.
Monga katswiri wopanga nyama zodzaza nyama, titha kupereka ntchito za OEM, titha kupanga zomwe mukufuna.zoseweretsa zofewapa stock tsopano, landirani kufunsa kwanu!
Nkhani ya "China Sports News"
Nthawi yotumiza: Oct-27-2022